Outline
The current wave of globalisation has brought with multiple challenges
to business activity, on the local, regional, national and international
scale. This programme is intended to show the major determinants of, and
major forces acting upon, the global business environment, and present
the challenges and opportunities to management of companies at all levels.
Aims
To present:
1. The global business environment.
2. The major forces affecting the global business environment.
3. The major actors on the global scene.
4. The major issues, which enhance the complexity of the global environment.
5. The solutions to existing and emerging business challenges on a global
scale.
Alumni
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Upon completion of the programme, the student will:
1. Understand the global business environment, with all the factors and
forces that affect it.
2. Understand the rationale behind global, regional and inter-national
trade in the 21st century and be able to analyse the strengths and weaknesses
of countries and industries as potential business partners.
3. Understand the role that Transnational and NGO institutions play in
the creation of the global trading system through the development of global,
international and regional law.
4. Know the institutions and forces behind the current form of the global
system.
5. Appreciate the benefits of monetary integration and its application
to business on the global scene.
6. Be able to develop a global marketing campaign, based on sound rationale.
7. Understand the role that system dynamics modelling and policy-making
have in global business and be able to use in real life.
8. Possess advanced problem-solving techniques rooted in advanced management
theory.
9. Understand the role that different cultures play in global business,
economics, politics and be able to adapt to a multi-cultural environment.
During the programme, the student will acquire/advance:
1. Analytical and research skills.
2. Mathematical/statistical and modelling skills.
3. Understanding of applied economics (micro, macro, international).
4. Team cooperation skills, via the completion of team-based exercises,
presentations, projects.
5. Independent work skills, via the completion of required assignments,
essays, etc.
This
degree is validated by the University of Wales, UK. For Further details
regarding the University and its validation services, please log on to
www.wales.ac.uk or email validation@wales.ac.uk

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